Many have said that Design is communication. Typically designers are trying to express elements of a brand’s values, or communicate a device’s functionality or proper method of use, or weave a narrative about the relevance of the object in a person’s life. Sometimes, “because it looks cool” is as deep as the communication goes. In Continue Reading
The world’s first open-source design trend database, made by designers for designers. Brought to you by AWOL Company, this free site is a database of our curated design trends that we’ve been tracking for several years, looking at viable aesthetic trends across all design disciplines. Pull down the TRENDS tab to navigate through our database, Continue Reading
In Fashion, style is mostly cyclical (with repeating themes currently on a 25-year cycle). In other design categories, however, the wavelength has been a bit longer. Roughly 150 years ago, some clever folk called the Victorians set about changing the world with their Industrial Revolution and, among other things, their unique aesthetic. This was defined Continue Reading
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Form has traditionally been one of the most creatively stressful parts of the design process. Designers, marketers, and consumers put such a premium on unique, iconic, and novel forms that a disproportionate part of the creative process goes into exploring and refining them. But in the last few years, designers have purposefully down-played Form in Continue Reading