When the digital age truly arrived in the mid-90’s, digital UI designers worldwide were challenged to envision the aesthetic of this new medium. Not surprisingly (and very cleverly), they drew upon metaphors familiar in the real world: folders, arrows, hands, buttons, drop-shadows, transparencies. These intuitive cues helped users make the transition from physical to digital Continue Reading
Dramatic shifts in the interplay between brands and their target customers have driven some interesting methods of pushing a brand’s message into the world. As customers abandon old channels of media consumption, savvy marketers must fight to gain brand exposure wherever there is even a fleeting chance of potential exposure. Building off Guerilla Marketing techniques, Continue Reading
In keeping with this category, highlighting the dynamic balance between the Rational and Natural worlds, Geometric Form/Organic Matrix captures one specific method of achieving this balance. In this theme, a purely geometric form, often based on a primitive such as a cube or rectangle, defines an absolute outer boundary volume. Then a cellular matrix of Continue Reading
The use of ceramics by humans has been chronicled since our earliest recorded history. Some of the very first artifacts in the archaeological record are fired mud ceramic vessels. Fast forward tens of thousands of years into the future: today we are surrounded by ceramics, from Chia Pets to ceramic chef’s knives. This trend encompasses Continue Reading
Black and White are classic, fundamental colors. Different hues may come and go, but these two can always be counted on to bring both freshness and familiarity to a design. In this context, the two colors are set upon each other with maximum contrast, achieving a kind of yin-yang effect. The interplay between them defines Continue Reading