Brand trends refers to the treatment of a specific brand mark within an overall form. Typically, this is a prominent badge (such as in the consumer electronics and automotive categories), a sewn or printed patch (as in fashion), or a simple two-dimensional vector element (print and digital graphics). However, the traditional treatment of brand within a design (finish the design, then find somewhere to stick the brand mark), is being seriously rethought as more compelling ways of communicating the brand to the user are being envisioned.
Dramatic shifts in the interplay between brands and their target customers have driven some interesting methods of pushing a brand’s message into the world. As customers abandon old channels of media consumption, savvy marketers must fight to gain brand exposure wherever there is even a fleeting chance of potential exposure....
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