Tag Archives: graphic

Many have said that Design is communication. Typically designers are trying to express elements of a brand’s values, or communicate a device’s functionality or proper method of use, or weave a narrative about the relevance of the object in a person’s life. Sometimes, “because it looks cool” is as deep...

The halftone pattern has been a staple of the graphic and print disciplines for over a century. It is typically defined by a repeated geometric dot pattern that fools the human eye into perceiving a gradation of color or value. In its purest use, the halftone pattern is meant to...

We’ve posted several trends about the interplay between the digital and physical worlds. One aspect of the digital aesthetic that has emerged, coinciding with a broader revisiting of 1980’s design cues, is the Vector Line. Originally, this element was introduced via early 1980’s (even late 1970’s) arcade graphics: Asteroids, Tempest,...

Iconic designs can embed themselves as powerful symbols in our minds, having the mental stickiness to persist for decades in our collective memory. An icon can be created via any type of design element: pattern (like Burberry tartan), color (Kodak Yellow or John Deere Green), or brand mark (the Google...

Technology is increasingly becoming a visual motif in our lives. Just as the ancients adorned their objects with natural images of their surrounding environment, we are seeing visual representations of the digital age become ornamentations. In every product category, the most readily recognizable embodiment of this is the flowing, jogging,...