Category Archives: 10. SUSTAINABILITY TRENDS

Recognizing that designers play a key role in the sustainability equation, several trends have emerged that address design’s impact on our world. When seen as part of the marketing role of introducing new products to market, designers often fuel the cycle of consumption in a negative way, creating desires where no real need exists. However, designers often turn that same inventiveness and creative spirit to helping break that same cycle and meet the greater needs of humanity and the environment.


The role of design in the global consumer economy has led to a surge in industry-wide sustainability awareness. Despite lagging other parts of the developed world, the last decade in the US has seen a spotlight put on the quantity of products we produce, the impact involved in their production...

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