Tag Archives: icon

SPATIAL REINTERPRETATION

There are only so many aspects of an object that designers can influence. Physical objects have proportions, form, surfacing, color, material, finish, detailing, graphics…and that’s about it. Fundamentally, creative professionals today are dealing with the same set of realities that Greek architects or Chinese potters were considering thousands of years...

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GENERIC CHIC

Designers in the Premium/Luxury categories have always striven to differentiate their work from the great unwashed teaming masses of regular consumer products. In trying to communicate “I am better than you”, products in these categories have relied on such design levers as length (stretched limousines), height (top hats and rooftop...

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FORM REINTERPRETATION

In keeping with the Reinterpretation theme’s principle of modifying a single aspect of a design, the Form Reinterpretation trend focuses purely on…FORM! This general stylistic mode seeks to present familiar cultural icons back to the consumer in fresh ways that create both a sense of familiarity and surprise. In these...

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EXAGGERATED CRAFT

Some aesthetic themes arise purely as a counterpoint to an established visual mode. For decades, we’ve surrounded ourselves with increasingly polished, seamless, perfect objects; from smartphones to automobiles, the stylistic vector has been ever towards shiny, sleek, rational, and technological. Made by machines, with all hints of an artisanal human...

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PROPORTION REINTERPRETATION

In keeping with the Reinterpretation category, this trend builds on the concept that familiar icons can be refreshed and revitalized by specifically amplifying a single key design attribute. Proportion Reinterpretation explores scaling, stretching, or compressing an object’s proportions. This can be simply scaling the object, stretching it along one of...

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MATERIAL REINTERPRETATION

The Reinterpretation category is all about manipulating a single visual attribute to achieve something both familiar and fresh at the same time. In this instance, Material Reinterpretation generally maintains all aspects of an iconic object’s form, proportions, and surfacing, but introduces a completely new material or production process to the...

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GUERILLA BRANDING

Dramatic shifts in the interplay between brands and their target customers have driven some interesting methods of pushing a brand’s message into the world. As customers abandon old channels of media consumption, savvy marketers must fight to gain brand exposure wherever there is even a fleeting chance of potential exposure....

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ICONIC REINTERPRETATION

  We are surrounded by a rich terrain of icons, visual metaphors that are immediately recognizable to everyone. Depending on your age, cultural background, or region, we each possesses a unique catalog of icons onto which we load meaning and past experience. Some icons are incredibly powerful, due to their...

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