Tag Archives: reinterpretation

SPATIAL REINTERPRETATION

There are only so many aspects of an object that designers can influence. Physical objects have proportions, form, surfacing, color, material, finish, detailing, graphics…and that’s about it. Fundamentally, creative professionals today are dealing with the same set of realities that Greek architects or Chinese potters were considering thousands of years...

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GENERIC CHIC

Designers in the Premium/Luxury categories have always striven to differentiate their work from the great unwashed teaming masses of regular consumer products. In trying to communicate “I am better than you”, products in these categories have relied on such design levers as length (stretched limousines), height (top hats and rooftop...

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IRRATIONALISM

In the world of design, the careful study and application of the fundamental rules of aesthetics is the mark of a true craftsman. The aesthetic theme these rules have created, the modern movement of Rationalism, has deeply influenced the everyday objects in our lives. From the structures we live and...

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FORM REINTERPRETATION

In keeping with the Reinterpretation theme’s principle of modifying a single aspect of a design, the Form Reinterpretation trend focuses purely on…FORM! This general stylistic mode seeks to present familiar cultural icons back to the consumer in fresh ways that create both a sense of familiarity and surprise. In these...

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VECTOR LINES

We’ve posted several trends about the interplay between the digital and physical worlds. One aspect of the digital aesthetic that has emerged, coinciding with a broader revisiting of 1980’s design cues, is the Vector Line. Originally, this element was introduced via early 1980’s (even late 1970’s) arcade graphics: Asteroids, Tempest,...

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PROPORTION REINTERPRETATION

In keeping with the Reinterpretation category, this trend builds on the concept that familiar icons can be refreshed and revitalized by specifically amplifying a single key design attribute. Proportion Reinterpretation explores scaling, stretching, or compressing an object’s proportions. This can be simply scaling the object, stretching it along one of...

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ENABLING PROCESSES

One of the most exciting endeavors for designers in any category is the chance to work with a completely new medium. By exploring the unique nature of a novel material, or employing a new manufacturing process to an existing material, new materials and processes bring the potential of incredibly unique...

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MATERIAL REINTERPRETATION

The Reinterpretation category is all about manipulating a single visual attribute to achieve something both familiar and fresh at the same time. In this instance, Material Reinterpretation generally maintains all aspects of an iconic object’s form, proportions, and surfacing, but introduces a completely new material or production process to the...

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COLOR REINTERPRETATION

In keeping with the Reinterpretation theme, Color Reinterpretation maintains all design elements of the original icon, but alters the color in new and striking ways. Andy Warhol’s Marilyn prints illustrate this effect perfectly: taking the widely and immediately recognized icon of Marilyn’s face, and layering on a cascade of vibrant...

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ICONIC REINTERPRETATION

  We are surrounded by a rich terrain of icons, visual metaphors that are immediately recognizable to everyone. Depending on your age, cultural background, or region, we each possesses a unique catalog of icons onto which we load meaning and past experience. Some icons are incredibly powerful, due to their...

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