Tag Archives: iconic

ETHNO CLASH

Western design has effectively permeated the global aesthetic culture. You can go to any country in the world and see either the influences of Western design, or the objects of Western design themselves (iPhones, cars and SUVs, Nike sneakers, glass skyscrapers, Coke cans, high heels and sport coats, bicycles, sunglasses,...

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SPATIAL REINTERPRETATION

There are only so many aspects of an object that designers can influence. Physical objects have proportions, form, surfacing, color, material, finish, detailing, graphics…and that’s about it. Fundamentally, creative professionals today are dealing with the same set of realities that Greek architects or Chinese potters were considering thousands of years...

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MEMPHIS 2.0

It’s hard to invent a new aesthetic. That’s probably why it happens so infrequently. However, that did not stop a young Milanese (Ettore Sottsass) and a small group of other European designers from giving it a real shot. In 1981, their Memphis aesthetic debuted at the Salone del Mobile furniture...

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GENERIC CHIC

Designers in the Premium/Luxury categories have always striven to differentiate their work from the great unwashed teaming masses of regular consumer products. In trying to communicate “I am better than you”, products in these categories have relied on such design levers as length (stretched limousines), height (top hats and rooftop...

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FORM REINTERPRETATION

In keeping with the Reinterpretation theme’s principle of modifying a single aspect of a design, the Form Reinterpretation trend focuses purely on…FORM! This general stylistic mode seeks to present familiar cultural icons back to the consumer in fresh ways that create both a sense of familiarity and surprise. In these...

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EXAGGERATED CRAFT

Some aesthetic themes arise purely as a counterpoint to an established visual mode. For decades, we’ve surrounded ourselves with increasingly polished, seamless, perfect objects; from smartphones to automobiles, the stylistic vector has been ever towards shiny, sleek, rational, and technological. Made by machines, with all hints of an artisanal human...

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PROPORTION REINTERPRETATION

In keeping with the Reinterpretation category, this trend builds on the concept that familiar icons can be refreshed and revitalized by specifically amplifying a single key design attribute. Proportion Reinterpretation explores scaling, stretching, or compressing an object’s proportions. This can be simply scaling the object, stretching it along one of...

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MATERIAL REINTERPRETATION

The Reinterpretation category is all about manipulating a single visual attribute to achieve something both familiar and fresh at the same time. In this instance, Material Reinterpretation generally maintains all aspects of an iconic object’s form, proportions, and surfacing, but introduces a completely new material or production process to the...

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DIGITAL REALITY

When the digital age truly arrived in the mid-90’s, digital UI designers worldwide were challenged to envision the aesthetic of this new medium. Not surprisingly (and very cleverly), they drew upon metaphors familiar in the real world: folders, arrows, hands, buttons, drop-shadows, transparencies. These intuitive cues helped users make the...

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