O21C ORANGE

As colors go, orange (specifically Pantone O21c) has had a good run in the design world. Despite taking a back seat through antiquity to various golds, blues, reds, and whites, it would seem the visual merits of the color were finally recognized in the mid 20th century. As the legend...
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HALFTONE RE-IMAGINED

The halftone pattern has been a staple of the graphic and print disciplines for over a century. It is typically defined by a repeated geometric dot pattern that fools the human eye into perceiving a gradation of color or value. In its purest use, the halftone pattern is meant to...
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EPHEMERA

We are surrounded by objects that are constantly fighting for our visual attention. From consumer electronics like TVs and smartphones, to consumer packaged goods like cereal, detergent, or soda, from fashion to furniture, the products we depend on in our lives are always shouting “Look at me! Pay attention to...
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FORM REINTERPRETATION

In keeping with the Reinterpretation theme’s principle of modifying a single aspect of a design, the Form Reinterpretation trend focuses purely on…FORM! This general stylistic mode seeks to present familiar cultural icons back to the consumer in fresh ways that create both a sense of familiarity and surprise. In these...
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EXAGGERATED CRAFT

Some aesthetic themes arise purely as a counterpoint to an established visual mode. For decades, we’ve surrounded ourselves with increasingly polished, seamless, perfect objects; from smartphones to automobiles, the stylistic vector has been ever towards shiny, sleek, rational, and technological. Made by machines, with all hints of an artisanal human...
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ORGANIC FORM/ GEOMETRIC MATRIX

The interplay between the organic and the geometric is at the heart of the Geo-Organic category. This trend is very closely related to Geometric Form/Organic Matrix, but inverts the relationship between form and structure. Whereas the previous theme employs highly rational, primitive, geometric forms supported by a chaotic cellular internal...
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VECTOR LINES

We’ve posted several trends about the interplay between the digital and physical worlds. One aspect of the digital aesthetic that has emerged, coinciding with a broader revisiting of 1980’s design cues, is the Vector Line. Originally, this element was introduced via early 1980’s (even late 1970’s) arcade graphics: Asteroids, Tempest,...
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MODERN FORM/PRIMITIVE MATERIAL

In keeping with the Juxtaposition category’s deliberate fusion of disparate ideas, this trend focuses on the union of both form and material, and past and present. This one-two punch of clashing design elements and design eras tickles our creative minds in all the right places. Using this method, we see...
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PROPORTION REINTERPRETATION

In keeping with the Reinterpretation category, this trend builds on the concept that familiar icons can be refreshed and revitalized by specifically amplifying a single key design attribute. Proportion Reinterpretation explores scaling, stretching, or compressing an object’s proportions. This can be simply scaling the object, stretching it along one of...
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COLOR DIPPING

As designers, we’re always looking for a strong first-read stylistic element that will attract the target user’s immediate visual attention. In the last few years, a trend has emerged that exclusively uses a single color to create this aesthetic hook. Very simply, Color Dipping involves (sometimes literally) dipping a complete...
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